How It All Started: The Sapphire Luxury Homes Origin Story with Randy Najjar

Welcome to the pilot episode of the Dream Builders Podcast — where host Adrian sits down with Randy Najjar, founder of Sapphire Luxury Homes & Landscaping, to unpack the real story behind one of Metro Detroit's most recognized custom home builders.

From walking around at two years old with a tool belt strapped to his waist, to a sixth-grade aptitude test that pointed to architecture, to nearly walking away from his own company in 2019 — Randy shares the full origin story of Sapphire: the childhood influences, the pivot from architect to builder, the branding decisions (why a lion?), and the make-or-break Sophia model home on Maple Road near Oakland Hills Country Club that put Sapphire on the map.

Today, Sapphire is a boutique, full-service luxury builder in Oakland County — architecture, construction, landscaping, interior design, and furnishing all under one roof — delivering 10-12 homes a year in the $3-10M range across Birmingham, Bloomfield, and the surrounding areas.

In this episode:

00:00 Welcome to the Dream Builders Podcast

01:11 Tool belts, toy cars, and a sixth-grade aptitude test

04:30 Why Randy walked away from becoming a registered architect

06:14 The 2008 crash, real estate, and learning the business

08:14 Why he got his builder's license and founded Sapphire in 2012

10:38 Building the brand: the name, the lion crest, the luxury vision

17:30 The Troy 10x10 office and the gamble on Maple Road

20:05 The Sophia model home — Randy's make-or-break moment

25:30 "Three feet from the gold" — the call with mom that changed everything

28:30 Where Sapphire is today and the full-service vision

Connect with Sapphire Luxury Homes: 

www.sapphireluxuryhomes.com 

www.instagram.com/sapphireluxuryhomes

If this episode resonated, please follow the show, leave a review on Apple Podcasts or Spotify, and share it with someone building something of their own. New episodes coming soon.

Transcript

SPEAKER_00 0:05

All right, guys. Um, I want to welcome you to our first episode of the Dream Builders podcast. So I'm your host, Adrian Keasey. I'm here with Randy Najar from Sapphire Luxury Homes and Landscaping. And um, I guess this is the first time we did something like this. So, what's our vision for this podcast? What can people expect out of this podcast, Randy?

SPEAKER_01 0:26

You know, my hope was that people can get a deeper look into who we are, what we do, you know, what my background is and where I've come from, and kind of what Sapphire is all about, what differentiates us from the rest of the builders out there and designers and where we're at now and what we're planning on being, and just kind of get a little bit more of an inside, in-depth perspective of Sapphire and the people that run the company day to day.

SPEAKER_00 0:55

Perfect. And I think there's also like a lot of experiences and shared experiences with us on the business side and challenges and things like that that I'm sure a lot of people would be interested in. So for sure. With that being said, we're gonna kick off our pilot episodes. So why don't you take us back to the very beginning? Like, when did the idea of homes building, when did any of it even come into the picture?

SPEAKER_01 1:17

You know, there's so many different things that came together perfectly, we'll say, to get me to the place that I am now. Um, you know, for if we go way back from a very young age, I'm talking about when I first started walking, you know, two years old, three years old. I used to walk around the house. Uh, my grandma tells me stories, recollections of with a tool belt around my waist with uh, you know, plastic hammers and screwdrivers. And and the reason for that is my uncle, my dad's brother, uh, is a carpenter, a handyman. And um, you know, he he's been in the um construction world my whole life. And I used to look up to him and and I always had fond memories of working with him and and doing things in construction. And in fact, you know, as soon as I got a little bit older, you know, 10, 11, I think 12 years old, whatever it may be, I started working with him uh uh weekends and like Saturdays and summers mainly. And that's how I really got to learn about construction. And even younger than that, I used to I I have pictures of going to his workshop and you know messing around with things. And I used to build toy cars or whatever it may be. So um I really got into the whole construction side of things at a very, very young age. Um, and then as I was getting older, you know, I always liked math. I was I always did well in math class and especially algebra and geometry. Um, and I always was into art, so a lot of drawing, uh, drafting. I took art classes uh in the summertime. Actually, my mom used to sign me up for these art classes at local elementary schools or whatever they had them for summer camp type things and used to do like drawings and things like that. So I learned a little bit about that. And um in sixth grade, I actually took an aptitude test uh where they kind of test you know, strengths and weaknesses, and they they come up with a list of what potential careers that would work for you. And the first thing that popped up on that list was architecture or architect, and I didn't even know what that was, right? I'm whatever I was 10, 11, 12 years old. And so I was intrigued. I started researching it and asking around, and it was you know, the the math and the drawing and the construction, kind of tying all that together is um put architecture at the top of the list, and I was intrigued by it and designing buildings or homes or whatever it may be that that seemed appealing to me. Um so seventh grade going to middle school. I signed up for a drafting class and I liked that. And then I got into high school and I took some architecture classes, and I really liked those a lot. I always liked creating and designing and with architecture and with what I do, there's there's so many different things that come together. You know, there's the math and the drawing part, of course, but there's the creativity, there's the design, and there's the uh the marketing side of it, which I also enjoyed, right? You know, being able to, how do you market a new community or a new home or a new product, whatever it may be, which I enjoyed as well. Um, so fast forward senior year or junior year, senior year, whatever it was, start applying for colleges. I had pretty much made up my mind that I wanted to be an architect. I only applied to Lawrence Steck University and I got accepted. Um and so I went through that architecture program. And my second year, I had a professor that was, you know, that asked me, What do you want to do? I was like, Oh, I want to own my own architecture firm. That's my aspiration. He's like, Oh, cool. So you're gonna go through the whole process of becoming a registered architect. I was like, uh, I mean, I'm in school. This isn't that that's why I'm here, right? Yeah. Well, you know, it's more than just uh a bachelor's degree. I was like, no, I don't tell me more. And he told me, So it's a four-year bachelor's, a two-year master's. At the time, it was like 5,600 hours of apprenticeship and nine state exams. And I was like, I was taken aback a little bit. I was like, really? That's that seems like quite the journey. He's like, Yeah, typically, you know, anywhere eight to ten years. I was like, eight to ten years, you could be a brain surgeon in eight to ten years. I was like, okay, I mean, I'm not sure I'm I'm up for that, but what is the you know, expectation after all that? You know, uh most most guys are making you know 60 to 80,000 a year after. I was like, so you're telling them I'm gonna have a bachelor's, a master's, registered architect or architect, uh, a license, and that's my expectation. That doesn't sound very uh appealing from from a financial perspective, and that kind of took me in a different direction for a moment. Um so backing up a little bit, my both my parents, my dad and my mom, were in the real estate business from a very young age for me. And when I say real estate, they were helping people buy and sell homes and businesses. Um, so I was always around that part of the business world. And um, in high school, I was I did a co-op program where I was actually working with my dad um after school and and doing some administrative stuff on the real estate side. So I got a little experience in that and I kind of liked it. Um and then, you know, the 07-08 financial crash happened, and uh my dad actually ended up joining the military and going to Iraq to work with them um in that war. And so I kind of took over his business while I was in college, and I started working with my aunt Saba at the same time. Um, she was helping me supplement some of my business with her real estate uh needs. And so I got a really good experience of the real whole real estate side of things. And then I met a builder that my dad had connected me with who kind of took me under his wing a little bit, and I was doing sales and selections and land acquisition and things of the sort with him. And I really enjoyed that part of it. It kind of brought in that little bit of that construction side, a little bit of the architectural side and the real estate side all together. Then I met another builder out in Shelby Township that was building some really cool homes at the time, and um he liked what I was offering, and I started working with him. And in uh we're talking about 2009, 10, 11 now, it's 2012, and I'm building or I'm helping build with these with these builders. You know, we had 20-something homes going at the same time, and this is when the market was coming back, was feeling good, and um the challenge I was having was these were your typical builder stories that you hear out there. They were kind of one-man bands, you know, back of napkin type stuff, handshake deals, and it started becoming a real issue where clients were expecting one thing and they were getting something else, whether it was timeline or you know, the type of flooring or quality or whatever it may be. And I was the face of these transactions as the sales representative and selection specialist. So I was getting a lot of that heat, and I only had so much control because I did nothing on the construction side. It was their own construction companies, I just represented them. We got to the point where that's all I was doing for day in, day out in in early 2012. And I started getting the thought, like, I feel like I can do a a better job than this if I was the builder. Like, yeah, maybe I don't understand the whole construction process as good as them in terms of the home construction, but I understand business and more importantly, like client satisfaction uh better, I felt. And so I went and got my builder's license in early 2012, and then at the end of 2012, I started Sapphire. So November 12th, 2012 is when they got incorporated. I'll never forget that date. Um, so we're going on we're going towards 14 years. We're 13 and a half years in right now, and um, that's that's kind of the origin story of from childhood to the start of Sapphire.

SPEAKER_00 9:27

And the funny part is, I mean, you and I have known each other for a very long time since we were kids. So we were kind of taking a little bit of a parallel path. I didn't know half the stuff you said, to be honest, but um to the point, even Lauren Stack, I went the engineering route, you went this route. But even when you were doing the real estate stuff, um, you know, I kind of had my my creative, you know, side thing that was whatever doing what it was doing for me while I was going through school. So you supported me in a lot of that stuff. We were designing, I mean, I still have you know your business cards from real estate. And I remember when we were sitting in your in your uh in your condo trying to figure out like a name for a sapphire. Yeah. So, you know, the direction that I want to take this in is I I think you did something that a lot of people didn't do, you know, others right or wrong, it's the path that you did, but you put a big emphasis on emphasis on marketing and branding. And basically a lot of things you just said, you can do this better, a client journey, but there's a big emphasis on how do we how do we convey that. And you know, I remember in the beginning we're like trying to imitate success. You know, we looked at some of the top builders in the areas, and we were trying to replicate some of that stuff, and now I would say a lot of those builders might have been relevant, uh, which is great. But tell me a little bit about, I guess, your vision in terms of, okay, so you make this decision, right? I'm going to do things differently. I want a better client experience. How did that look like in the beginning? How did we where are we now? What were some challenges along the way?

SPEAKER_01 11:03

So from the beginning, I I always knew I wanted to build higher-end homes. Um, you know, I never wanted to go down the path of building, you know, track homes or you know more of a volume type business. I wanted to be a little bit more niche or boutique. Um, so you know, when we were creating the brand and the name, I remember, you know, going through that list and we I had a handful of names on the list and we were trying to see what stuck and what's sounded the best, what was available. And that's when we landed on Sapphire. And many people probably don't know this anymore, but the the company started as Sapphire Building was the name. And a few years later, um, we pivot, excuse me, we pivoted and changed the name to Sapphire Luxury Homes. Um, and that's really what the brand was intent. It was intentional from the beginning that I wanted to target luxury clientele, higher-end homes. Um, of course, it's hard to start there from the beginning because you have to build that trust and that reputation. So um, you know, the first home that I built was a 3,200 square foot home in Rochester Hills, and it was at the time, I don't know, $400,000, you know, different times. Yeah. Uh that home's probably worth you know close to a million dollars or so today. But um I knew that I wanted the the the name of the company, the logo, the color scheme, the brand, the website, and everything to correlate to that luxury experience. So I don't know if you remember this when we're when we were talking about what is going to be our emblem or a logo, I you know, I wanted that lion. Yeah, you had to ask me like, well, why a lion? Like, what does that have to do with home building, right? And I said, you know, what does a what does a lion have to do with hotels, right? But Rich Carlton has a lion as their emblem or or whatever it may be. And I always felt the lion represents pride, represents um kind of that upper echelon, king of the jungle. Yeah, and also many people have lion statues in front of their home because it's a protector of sorts of the home. So I think it had a lot of relevance to that. And and I felt like the lion in the shield emblem took that luxury feel, and and now it's now it's that crest is well known and and uh respected in the industry, but that's why it was designed that way.

SPEAKER_00 13:34

Yeah. And I remember, you know, we'd always talk about like what's our icon, right? What's the part where we can get rid of the name and just see that? And I and I think that if we're not already there, we're definitely on the path where like people look at that line and they they know they know what it's about. Um I want to talk about challenges because I know right now you're building beautiful homes. A lot of people see it, you're very well known. A lot of people don't know. Like, I still remember the conversation one time you were we were we were just talking because you were a big influence on me. You know, it took me forever to quit my uh my corporate job and do my thing full time. Um, but you told I just want to take a step back.

SPEAKER_01 14:15

Yeah, just to give some context here. I've known Adrian since probably elementary school. Yeah, we used to go to the same church and catechism classes where we kind of knew each other, and then seventh grade we into junior high. And I remember I vividly remember seeing you at the lunch table and sitting by you in seventh grade. We were both new to to the school. Um, shout out to Jeanette Junior High. Yeah, and you know, we we've been friends ever since. Um, obviously we went to high school together, we ended up going to Lawrence Tech together, different in the past, but same school. And Adrian and I have been working together pre-Sapphire and and and through the from the inception of Sapphire and ever since. So we've had a long uh history together, which I think has been, you know, one of the one of the blessings of my career for sure.

SPEAKER_00 15:02

Absolutely. I appreciate that likewise. And I think uh, yeah, I'm glad you said that because there's probably a bunch of people that I'm like, why does this guy know all these details, all this conversation? Because we talked a lot, you know, especially about challenges and whatnot. Yeah. And I remember one time uh, you know, you told me you were having a conversation, I think, with your mom, and she made a comment, I think, that most people give up when they're 95% of the finish line. It's kind of like, you know, why are you talking about that? So I think a lot of people don't know this, but at one point, maybe not that long ago, you were you were ready to just close the doors.

SPEAKER_01 15:34

And that's definitely true. Um, it was a very challenging time in in the in my career and in the history of Sapphire. So, you know, I I incorporated Sapphire in 2012. I signed my first project, that one in Rochester in 2013. Um, halfway through that project, you know, I knew this is what I wanted to do, and I and I loved what I was doing. So um finished that home in 2014. In 2014, I started signing up a bunch of homes, and I was a one-man band at the time. Um, so I hired my first employee and then you know, a laborer, and then an assistant. And I remember I hiring my first project manager, and and and that was a very challenging hire because it was a big salary. It was more money than I was paying myself or making at the time, but I knew in order to grow or in order to even fulfill the job that I had just signed up, and and my expertise, remember, was more on the sales side. So I was good at selling the jobs. Now now I had to execute. I had to actually physically make these homes get built from the ground. So I definitely wanted help in that uh realm. So I remember hiring Todd at the time, and that was a big move. So let's fast forward 2014. We're building 15, 16, 17, 18. Things are going well. I'm slowly incrementally improving. Now, granted, am I making a lot of money? No, I'm not. I'm I'm paying myself uh a salary at the time. I was taking a draw just from the business just to make ends meet, because yeah, this business is capital intensive. Um, you know, I've you need as many dollars as you can get, whether it's it's for marketing and advertising or land acquisition or sometimes fronting some of the um cost to build these homes as you're waiting for a draw to come in or an owner payment or whatever it may be. So it anyway, we're growing. And I recall in 2016. Um now mind you, I'm I'm working in the back of uh a real estate office. Yeah, Keller Williams and Troy. Um, that's where I was started my I don't want to say I started my real estate career, but that's where my my real estate career blossomed as an individual realtor. Um, so as I transitioned to Sapphire, I was just working out of this 10 by 10 office that I had, you know, in my real estate office. And I would meet clients and prospective clients uh in the conference room. And when I hired my first assistant, they were just in a cubicle outside of my office. So um as we were growing, I I realized I needed my own space, uh, you know, a space that's at Sapphire on the door rather than Keller Williams. Yep. Um and so I started looking around for office space or whatnot. And I found this space in Troy that I really liked. Um, and I was really close to signing the uh contract or the lease agreement. And I remember at the time it was roughly around $4,000 a month, you know, it was $50K a year, it was a five-year minimum guarantee. I'm like, okay, so five years in, it's $250,000 invested into this office space. Yeah. But I get no sapphire name on the building or on the door. I'm just, you know, a little tag on the wall somewhere, and I gotta draw people in. So what's my value after five years? Nothing, right? So I was I started thinking outside the box a little bit, and I was like, you know what? What if instead of getting an office space, and this goes back to your earlier question about like branding and marketing too? Yeah. Um what if I get a piece of property that is street facing on a fairly busy street in a prominent area and build a model home or a spec home and use that as my office and as a model home. Um I felt that was gonna be a better value or better use of my money for multiple reasons, right? A, I'm I'm building a home that's worth something, right? So there's value in the home. B being on the main road was strategic, trying to capture engagement from regular traffic or whatever it may be. So I started searching and I wanted to be on Woodward or Telegraph or Long Lake or Corton or Maple and ended up finding this property, a teardown home on Maple Road, just um just west of Lasser, and backed up to Oakland Hills golf course. Oakland Hills Golf Course, as we know, the most prestigious golf you know, country club in Metro Detroit for sure, maybe in Michigan. So I'm getting the best of both worlds. I'm getting the Maple traffic, which I'm on the thoroughfare between Telegraph and downtown Birmingham. Yeah, I'm on Oakland Hills, so it was a great opportunity. And I uh convinced one of my clients that I was building for that uh what I wanted to do, and he ended up loaning me the amount it took to buy this property and build the home because I couldn't go to a big banks didn't, and they still don't like you know residential, speculative, speculative residential construction. Yep. Um so it was a private loan. Uh one of my clients I had built real good rapport and trust with. Obviously, he was making money on the deal. And that's that's when I started that home. So I actually ended up buying that home or that property in like late 2016, started building in 2017 or so, and then I launched it in 20, I want to say 2019. That was the Sophia model. Yep. And that was that was the home that put Sapphire on the map. That's when I went from a builder to a known builder, if you will. People started recognizing the brand Sapphire. That home won numerous awards. Um, and that was the first time I was able to really design a home without as many constraints, you know, not working for a client and their their own vision. I had my vision that I wanted to uh bring in, and I had the design both architecturally and interior and the landscape, and it was a cool project on the golf course. So taking advantage of those views. And that home was really special. And at the time, I remember thinking and even telling people, like, this is the home, this is a make or break situation right here. Yeah. Because this is a huge risk for me. I borrowed, you know, well over a million dollars and a couple million dollars, actually. And uh I had to. I put it into this home and put my heart and soul into this thing. And so we launched it 2019. And at that time, it got finances got really tight. I'm paying off, I mean a monthly payment on this thing. And we have homes being built and I'm trying to cash flow this thing. And there was many months I'm redlining the bank account and not taking a draw. Yeah. I didn't have savings, you know, I had just enough to pay my bills, right? Yes. Um, and it got it got really scary, I'll say, for a while there. And I I remember and and I was working seven days a week for a long time. Actually, uh, my wife Amanda was we weren't even engaged at. No, no, we were, you know, we were married. We were married at the time. And she was actually helping me on Sundays doing the open Saturdays and Sundays doing the open house. So I was working Monday through Friday, you know, 12 hour days, every day meeting with clients, running the business, whatever it may be. And then Saturday and Sundays, I was hosting this model home open myself. I didn't have a sales team or anything at the time. So I'm burning it at both ends, right? Working 80, 90 hours, 100 hours a week sometimes. And I guess my expectation was that this is gonna generate great sales because I'm getting publicity. Yeah. I was in cranes, I was in in different magazines, I was in being known around the area. It's a three and a half million dollar house. It was at the which at the time, you know, today it's probably you know, six million dollar house, five, six, I don't know, Saturday maybe. Yeah. Um, you know, post-COVID, obviously everything's escalated for valuation. But this is pre-COVID, and and it wasn't happening. I wasn't, I was meeting with tons of people, tons of people. Every day, every weekend, I'm meeting with a dozen people, two dozen people, and it's not going as fast as I wanted. I'm not actually signing anything. I I had one that I was working on that I signed, and I remember vividly. Um I'm talking to the wife, and you know, we're designing this home for her, and she's not happy with the design. And she she's calling me all times a day, right? Eight in the morning, ten at night. And one, you know, she called me at 10 30 one night. I didn't I didn't answer. I was with the wife, whatever. So I called her back the next morning and and she said, I called you last night. So yeah, I'm sorry, it was late, I wasn't available. She's like, Well, when I call, you need to answer. You know, I I tried my best to accommodate. It's it's a little bit later than usually. I'm calling you right back the next morning. It's not like it's you know, days later. And she started getting pretty feisty with me, I'll say. And I I was taken aback, I'll be honest. I was like, listen, I I'm doing my the best I can, and yep, you know, this is the situation. And she got upset and she she hung up the phone. You know, an hour later, her husband called me and was like, Hey, you don't talk to my wife that way. Whoa, what are you talking about? I said, I I didn't say anything derogatory, I didn't take a tone. I was just telling her, like, I can't answer the phone at any given hour of the day. Just, you know, I'm it's well within reason what I'm calling you back. At least that's what I felt. Obviously, they felt differently. And he got he got chippy with me. And and I had, I was already up to here. Like, there was so much going on. I was already building homes and I was I was burning to both ends. I was like, listen, I don't I don't know if this is the right situation for me anymore. I'm gonna go ahead and here, I'm gonna fold up your blueprints, I'm gonna put them at the front desk, and you can pick them up whenever you're ready. We hadn't even started building the house yet. Yeah, and this is what's happening. I'm like, this is crazy. Yeah, I'm not making any money. I'm answering calls and working at all days, uh hours of the day and seven days a week, and I got this crazy house that I've you know laid my life on the line for essentially. And and what am I doing right now? Like, this is this is absolutely absurd. If you're making money, at least you feel rewarded for what you're doing. But I wasn't making money. So to go to go full circle, I remember right after that call, um, I got on the phone with my mom. I'm pacing up and down Maple Road. People probably think I'm crazy because there was a sidewalk on Maple right in front of the model where I was working out of. I'm talking to my mom. So I think this is it. Um I'm I'm gonna finish the homes that I've started. You know, by the end of the year or by next year, I'll have all those completed. I'm gonna sell this house and I'm just gonna go get a regular job. I'll go find an architectural job, a sales job, whatever. I was like, whatever it is, it's gonna be better than this. And my mom was like, Listen, you're doing a great job. By the way, Sophia is the name of that home, is named after my mom. My mom is Sophia, so I named that model home after her. And she was quite proud of me and of the home is a cool house for sure. And she was like, Listen, you you're you're you're at the tail, like you're you're almost there, right? Yeah, I was like, I don't feel like I'm almost there. I feel like I've taken steps backwards here. This is this is too much. Um, and she told me of a story, it's a well-known story, but long story short, you're three feet from the gold. You know, keep digging, you're almost at the gold. And I was like, look, I think this is maybe I don't know, this is late summer 2019. I was like, I'm gonna give it to the end of the year, man. I said if things don't start turning around, if I don't see a light at the end of the tunnel, then I'm just gonna I'm just gonna call it quits. And luckily that next you know, quarter, quarter and a half, I did sign up a few really cool projects, um, good projects, and and then things started turning for me. Um, and then COVID happened, uh, which was definitely super scary. But long story short, that was a very challenging period in in the history of Sapphire that 2019 was a very, very unique year. Um, I will say I was seriously and very like I was ready to throw in the towel. Yeah, I remember it's just crazy. A lot of people, you know, when you're looking at a business and you're looking at the branding and the marketing, you don't see those types of things necessarily. But it was a real thing that happened.

SPEAKER_00 28:27

Yeah. And I think I have kind of a unique vantage point kind of from the inside out. Because like I was there for all that, you know, and it's just like um on that note, you know, kind of being in the background, I think, you know, what sapphire is today, so we'll talk a little bit about how the I don't know if the business model is the right word, but you know, it's since brought in landscaping and now like interior design, it's really becoming like a turnkey thing, which maybe that was your vision because you've always been forward thinking. But I don't know if it was your vision back in, you know, 2012. Um, but you know, yeah, like how like where are we now? You know, like and and and where do you see sapphire going?

SPEAKER_01 29:14

Yeah, believe it or not, it was always part of the vision. Um, I remember whiteboarding with a friend of mine in my Troy 10 by 10 office and talking about you know, division, you know, how many board how many homes can we build? And you know, what what is that price point gonna look like if they're you know a million dollar homes each times 10 homes a year, you know, and you know, what does that look like from how many employees I need? What other services can I offer to um cater to my clients and add on to the business? So naturally, like finishing basements was was a the first thing that we started doing as part of the build, like finishing the basement immediately, being able to do that. A lot of people have a misconception that you shouldn't finish your basement when you first build a home. Well, we figured out how we can accomplish that without with zero risk. Yeah. Um, and then it was, you know, the design services or landscaping. Um, now we're doing furnishing even. So that full A to Z uh offering is really what we're known for and what we're great at. And that was always part of the goal. It's taken many years to to build and add all of those components. Um, but our vision remains relatively close to where it started, which is a boutique luxury home builder that's full service. Um, we we take on you know 10, 12 projects a year. Um, our homes are typically five to eight thousand square feet above grade, and then another two to four thousand square feet in finished basement space. So on average, we're you know eight to ten thousand finished square feet per home. Right now, our our typical price points are three to ten million, most of which are in the four to five million dollar ranges is where most of our homes are. And and that's all in land, landscaping, the home, the finished basement. And it varies, obviously. Uh, but that's that's our sweet spot. We found our sweet spot. Um, that's what we're great at doing. You know, are we good at doing multifamily or condominiums or you know, 1,500 square foot ranches? No, that's not our forte. Uh, do I want to build 20,000 square foot mega mansions? No, I don't want to do those either. You know, we found our niche in that price point in that size range. And we're very, fairly hyper-local, right? Mostly Oakland County. Yep. You know, we'll venture into Macomb County a little bit or Wayne or Washington for the right project, but mostly, you know, in the Birmingham Bloomfield and surrounding areas. Um, but really continuing to dial it in on the customer experience, the client journey, and making sure that they are well prepared and they are educated on what it takes to build a home because there's a lot of moving parts and a lot of decisions that need to be made. And typically it's a two-year process from inception to completion and and all the things that are involved in doing that, making sure our clients are happy at the end of the day. And that's always been really the the key to our success is putting the client above all else and and protecting our reputation from that perspective. And are we perfect? No, we're not perfect, but we strive for perfection and we always try to do our best and make sure that um we accommodate as best as we can.

SPEAKER_00 32:37

Yeah, I love that. I think that's a great uh let's say overview of kind of like where you came from, where you're at, where you're going. This thing's like an onion. You know, we're gonna keep peeling layers and inviting people on the inner workings and kind of some of the experiences and whatnot. But um I think that was a great first episode. What do you think? I agree. All right, definitely agree. Awesome. So stay tuned. We'll keep more of these things coming. Um, yeah, that's it. Thank you, Adrian.